If you want to create a product in the present times which is basically the future, because yes, we are living in the future now, with giant flying cars that seat 300 people with expensive peanuts and headphones and video phones and blue people in movies, you need to make sure your product's name begins with a vowel.
This is a rule, not a suggestion.
Also, it does not matter what your product is or does or how well it works or what it looks like. Think of all the things you have in your purse, or if you're a girl, in your purse. Lots of these things are things that start with the letter "i". Lots of these i-words start with a lower-case i, because a capital i looks like a lower case L which is boring and unmarketable.
Some of these products in your purse or your purse start with the letter e. these products can be found within the confines of your i products.
Which leads us to another potential thwarting of anarchy:
i before e except after c or when you are in the future when e goes inside i the way God intended e and i to live with one another. God did not intend for two i's to lie with one another. that is why no one owns the shuffle anymore. 
Sometimes products inside your i start with the letter u. This is also a lower case letter because the big u looks like a cup without water in it and that is sad unless you live in Africa in which case it is life. which is sad. If you feel the need to use a non lower case u, please fill it with water or pledge to donate water every time you type the u while hitting the shift key.
Very few products start with the letter o because it means zero and corporate corporations think that that means they won't make money, which is why no one owns cars named after British swords.
The cutlass. it was a sword.
Also a car.
Unlike the rest of the rules involving vowels, no products of the current future begin with the letter y, either because they are all being controlled by the dark side of the Schwartz or because the future doesn't believe in rules that involve rules that include the word "sometimes" in them. It could also be due to uncertainty. It is not because since our generation was named after the letter that it was retired from corporate branding for all future products of this era.
But we won't know that until the future.
Also we no longer accept the letter a as a vowel or you aren't allowed to start words with it. According to the current rules. of A





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